a) I got this information from: http://fortune.com/2018/09/14/nike-closes-another-record-high-wake-endorsement-colin-kaepernick/
b) After Nike released their new ad which featured former NFL quarterback Colin Kaepernick, their stock dipped 3%. But after the initial dip, Nike is now up 5% from what it was before the ad was released. Nike has always been the most dominant sports brand in the business, and they will remain the king of the hill after this ad. An opportunity exists for anyone who wants to invest in Nike. I believe that Nike's stock will continue to rise after this because so many professional athletes side with Colin Kaepernick and Nike knows they need to make their clients happy.
c) The prototypical customer of Nike is anyone who wants to buy sports apparel. However, not everyone who buys sports apparel necessarily would want to invest in Nike. The prototypical investor of Nike is anyone who believes in their company to continue to dominate the sports apparel industry.
d) This is a relatively easy opportunity. All you need is an stock exchange app on your mobile device in order to invest in Nike.
e) I see this as an opportunity because I know how many professional athletes support Kaepernick for everything he does in the community. More and more professional athletes who are engaging in this movement will want to be endorsed by Nike. Nike has the opportunity to make an army of professional athletes that they have advertising and promoting their brand to dominate the industry even more.
2. Target Plans to Hire 120,000 Additional Employees This Holiday Season
a) I got this information from: http://fortune.com/2018/09/13/target-jobs-holiday-hiring/
b) Target is getting smart this holiday season. They decided to hire 120,000 extra employees, a 20% increase in staff from last year. These new staff members are going to help with the online and digital orders that Target receive during the holidays. There is an opportunity here for people to get a new job or maybe buy some of target's products online this holiday season.
c) The opportunity here is present for anyone who needs a job this holiday season. Whether it be someone who is still in high school, or a single parent who needs a second job, Target can help you.
d) this opportunity is easy because all you have to do is apply for a job at Target
e) I see this as an opportunity because everyone could use a little extra spending money during the holiday season, and getting a job is the perfect way to start paying for things.
3. Federal tax overhaul
a) I got this information from: https://www.businessnewsdaily.com/7671-regulatory-issues-changes.html
b) Big changes are coming to businesses after the federal tax policy reform. There is now a newly revamped tax code, and states now have the ability to change their regulations in order to better comply with federal policy.
c) This opportunity is present for all business owners and entrepreneurs. Since it will have to be enacted in order for us to know just how much this is going to affect the economy, most entrepreneurs and business owners should lay off at first when the new tax code is implemented.
d) This opportunity is not easy because it has a lot of guessing involved in it.
e) I see this as an opportunity because whenever there are a lot of people wary of something, it is good to research the other end to understand why the minority of people agree with something. I think there is a very good chance this new tax code does a lot to improve businesses all around the country.
4. Paid Sick Leave and Minimum Wage Policies at the Local and State Level
a) I got this information from: https://www.businessnewsdaily.com/7671-regulatory-issues-changes.html
b) For the past few years, there has been an recent uproar of people wanting there to be a paid sick leave and higher minimum wage rates at the local and state level. Some states have higher minimum wage policies than others. Employees want to feel protected by the companies that they work for and this minimum wage increase and the addition of paid sick leave will only help employees feel better about the company they work for.
c) This opportunity is present for anyone looking to get a part time job and be paid minimum wage, or someone who does not already have paid sick leave.
d) This is not an easy opportunity because governments have to pass legislations in order for there to be a change to the minimum wage policies at the state and local level.
e) I see this as an opportunity because part time jobs are becoming more and more popular, especially with the younger crowd. If companies like starbucks, McDonalds, Wendy's, etc. want to succeed, they need to offer more benefits to their workers.
Hey Max, I enjoyed your economic opportunity story of Colin Kaepernick. Nike took a major gamble making Kaepernick the face of the brand, which quickly proved to be a very smart move as their online sales surged just days after. Although their sales increased, there are still people who will never wear Nike again which definitely cuts out some of their profits.
ReplyDeleteHi Max,
ReplyDeleteI found that recognizing the prototypical customer was difficult for me during this assignment. Because they're often broad and specific. You nailed it on the Nike customer. People pay for the Nike name, so it's not just enough for the customer to be a sports apparel shopper, they're usually people that invest in the Nike ideal.
Awesome job, these opportunities were diverse and specific!
Hi Max! I really enjoyed reading your opportunities in economic and regulatory trends. Your story about Colin Kaepernick showed a very risky action taken by Nike. Luckily, in the end sales ended up increasing. Unfortunately, for some people, Nike advertising Kaepernick was a bad move because of people’s political views of him. This limits these consumers from purchasing Nike apparel. Great job choosing opportunities!
ReplyDelete