1) For this assignment, I found three people to interview that fall into the segment of "aspiring small business owners." The three people I found for this interview are Jason, Lindsay, and Maya. I found these interviews at Heavner Hall.
2) From these interviews, I found that quality and convenience were the two most important factors for using a personal assistant. All of the people that I interviewed believed they would pay a wide range of prices for a personal assistant, as long as their assistance are convenient and good quality. Although price is a factor in the) decision to purchase the use of a personal assistant, as long as the assistance is good quality they are willing to pay a higher price for the service.
3) I plan on offering the service on a website. On this website, someone who is seeking a personal assistant will be able to enter their zip code, and the area in which they need a personal assistant in. The system will then pull up a list of all personal assistants signed up in that specific area. This will allow purchasers to hand pick exactly who they want to be their personal assistant. This is most likely to be an online transaction in which purchasers enter their credit card information. I also plan on offering a mobile application to use the service as well.
4) The thing that matters most to my customers are the quality of the service. No one wants to purchase something that doesn't work, this goes for my service as well. No one want to purchase the use of a personal assistant if they are not a good quality assistant. I want buyers to be happy that they decided to use my service, not regret the decision.
5) I found that all of the people I interviewed were seeking quality service. They all believed my service could be successful as long as it is a good quality. They also emphasized the ability to look up a personal assistant in a quick and efficient manner. They do not believe hiring a personal assistant would be worth it if it is not a good quality assistant and looking them up was not quick and easy.
6) I believe this market segment is the most popular of all the segments for my service. Aspiring business owners know how difficult it is to start a business, and they know that they need the help. Since they are in need of help starting their business, they are the most likely to purchase my service.
Hi Max,
ReplyDeleteWhen conducting my interviews, I too found that quality and convenience were the two most important factors in my opportunity as well. Because of this, when creating a business or product we need to realize the importance of having the opportunity be at top performance when the product is released. I also really like your idea of creating a website for hiring personal assistants because this makes it very easy for someone to access if they are searching to fill that need.
Hi Max!
ReplyDeleteI especially liked that you offered the service online. “Adapt or die” is the sentence that I would use here. In a world where digitalization is among us in all the fields we can imagine, I think that being able to reach your customers via Internet is a great way to expand your potential customers as well as be there for them in the “exact” moment when they need you.
I should conclude by saying that: “A fundamental new rule for business is that the Internet changes everything”.
So great job!
Blanca
Hi Max,
ReplyDeleteQuality is definitely a huge factor in your business. It can be tough to maintain a good quality because essentially you wouldn't be able to control those who want to be apart of your service. For example, there could be someone who applied to be an assistant and they are not doing a good job. Although it is not your fault, the person who hired them will not pleased with the service. That's where customer service plays an important role when making your customer happy.
Hi Max,
ReplyDeleteDefinitely as long as the assistant was doing everything asked of them and depending on the manner of how efficiently the tasks are completed, payment can vary. The higher the quality of service the higher employers would be willing to pay. The convenience of being able to narrow down possible assistants to their local zip codes and then allowing employers to hand pick the assistant of their liking is a great idea. I, as well as the people you interviewed would be seeking quality service, and I believe this is a great idea that could really be successful!