1) The general theme of the Art of Social Media is how social media accounts are influential to the marketing campaign of a company. This book goes into details about what someone who is starting to market their company should do in terms of marketing on social media. It talks about some basic ideas, but also is very specific in other regards.
2) I think this book really helped me see the positives of using social media marketing in order to have a successful marketing campaign. This book connects with this course because one of the biggest aspects of any new company needs to be their marketing efforts. A lot of entrepreneurs with small startup companies or ideas need to find an efficient way to market their product, and social media is the best way to do that since EVERYONE is on social media.
3) If I designed an exercise based on this book for ENT3003, I would have the exercise be all about online and social media marketing. I would have the students create their own social media advertisement and have the students come up with various ideas for marketing online.
4) I did not really have a big aha moment when reading this book. I think the only thing that really surprised me was all the different ways entrepreneurs can market their products on social media. There are countless ways to post advertisements online and on social media and there are even more strategies someone can use to market their product.
Hi Max,
ReplyDeleteI loved reading the Art of Social Media. The book helped me realize that there are plenty of free tools out there that exist to enhance an entrepreneur's growth efforts. Not only that, but it demonstrates that making the most of social media is indeed an art because now everyone has access to these tools. Standing out in the sea of content requires such a firm understanding of the art itself.
Hey Max,
ReplyDeleteThe Art of Social Media was such an interesting read. For the career I wish to obtain in my future, this was very helpful. I hope to go into retail merchandising. In this field, knowing media marketing can be very helpful. It was very interesting to learn about all the different ways small company’s are able to market themselves through social media platforms.