1) Pick a segment
The segment I would like to look at is aspiring small business owners.
2) Interviews
I interviewed three people that are all aspiring business owners
3)
From my three interviews, a few things became apparent to me. I found that the need for my service is most prevalent when they have a lot of work due at the end of every month. This makes the most sense though because people who are interested in my service will already have a high need for the service since they went out of their way to look up my business.
4)
When someone has the need for a personal assistant, they will be able to look up my company on google and find the database that will have a list of assistants in each area with their specific specialization. The name of my company is Easy Assist, so if either of those words are in a search bar my company will pop up. I also plan to have a mobile app that works similar to Uber. I want the app to have an easy finder window in order to find the assistants in the right area. It will be extremely easy to find my company.
5)
I learned from my interviews that small business owners will definitely find my business as a great option to invest money into a personal assistant. Owning a small business is a lot of work, and having a personal assistant is a smart and efficient way to get all of the necessary work done on time.
6)
In conclusion, this market segment for my company is one that will find a lot of use with my personal assistants. All small businesses are a lot of work when you are first starting, and sometimes people cannot get all of their work done by themselves and need an assistant to help them out. These assistants might help them organize their daily lives or help them out with their workload, but no matter the case, small business owners will find this company very useful
Hi Max,
ReplyDeleteIn the crazy world in which we live today, I think that every time it will become more important to be able to organize our lives in order to prioritize the things that must be done and leave for later the ones that are not that essential. However, sometimes our level of commitment and ambition makes our work become even harder and I agree that, in that moment, a personal assistant would be a great option to solve the situation. Someone who knows how you work and how you want to proceed and just make it easier for you to move forward.
However, I also believe that it is important to remember that we are not superheroes and that there is always a limit. Balance is the key and it is better to do less but giving your best rather than trying to do everything but not that well.
All in all though, I believe that it is an idea with great potential!
Blanca
Hi Max,
ReplyDeleteIn regards to your fourth point, making sure your opportunity appears right away in Google will require some marketing work and optimizing your idea online. Finding other avenues to reach potential customers wouldn't be a bad idea as well. Entrepreneurs and small businesses definitely can benefit from your plan because of their growing foundations. Those attributes will match perfectly with your cost-effective and accessible solution to college student assistants.
Hey Max,
ReplyDeleteThe convenience of your idea is definitely very beneficial to bosses that have an abundance of work and deadlines to meet. Connecting an assistant to a boss so quickly and easily through your database saves even more time, completing tasks at even earlier dates. I agree with the results of your interviews that small business owners would find this database super helpful.
Hi Max,
ReplyDeleteI've seen your idea progress through out all of our assignments so far and I'm really enjoying how it is coming out so far. Having an app that is similar to Uber can be very convenient. I like the idea of having a personal assistant whenever you have the need, but you don't actually have to keep them and continue paying them when you do not need them. That is a great selling point for your website and app.
Hi Max, you are so right in saying that small businesses are a lot of work. But with a lot of work, can come great reward so a personal assistant would definitely be a great asset. The database idea is also something that could separate this idea and make it ever more unique.
ReplyDelete